What is video interaction?
Video interactive is a form of digital content in which viewers can directly interact with a video through interactive elements such as clicking a hotspots, choosing an answer to a quiz, or navigating between different scenes. This interaction helps increase user engagement with content and drives user action, such as making a purchase, subscribing to information, or sharing content.
Advantages of video interaction
- Increase user engagement: Interactive videos help viewers actively engage with content, increasing user retention and video watch time.
- Increase conversion efficiency: Thanks to interactive features like links, buttons, votes, interactive videos can drive user action and increase conversion rates.
- Increase memory: Interactive videos make viewers actively participate in the information transmission process, making it easier for them to remember and understand the content.
- Create personalized content: Interactive videos allow viewers to select content that matches their individual needs and preferences, creating a personalized experience and increasing the value of the content.
Disadvantages of video interaction:
- Production costs: Creating interactive videos can take more time and effort than regular videos, resulting in higher production costs.
- Requires specialized skills: To create quality interactive videos, users need specialized skills in video editing, graphic design, and programming.
- Compatibility: Some interactive video formats may not be compatible with all devices and browsers, making it difficult for users.
Vimeo and interactive video creation feature
Vimeo, one of the world's leading video sharing platforms, has acquired and integrated the technology of Wirewax, an interactive video company. Vimeo Create, Vimeo's toolkit, now offers interactive features such as placing accents, creating 360-degree videos, and adding shopping directly to the video.
Vimeo Create and interactive features
- Hotspots: Users can add highlights to the video, allowing viewers to click on specific objects or locations on the video to interact.
- 360-degree video: Vimeo Create supports creating 360-degree videos, providing a more engaging and vivid experience for viewers.
- Online Shopping feature: Users can add a shopping feature to the video, making it possible for viewers to buy products directly through the interactive video.
- Video editing tools: Vimeo Create provides a variety of easy-to-use video editing tools that help users create professional interactive videos without the need for highly specialized skills.
Apply of Vimeo's tools in creating web and application
- Integrate interactive videos into the website: Vimeo Create allows users to easily embed interactive videos into their websites. This helps businesses and content producers engage users, increase conversion rates, and improve the user's time on site.
- Create mobile apps with interactive videos: Vimeo Create also supports the integration of interactive videos into mobile applications, helping to create more engaging and interactive experiences for users. This is especially important for educational, entertainment, or sales applications.
- Integration with advertising and marketing tools: Vimeo supports the integration of interactive videos into advertising and marketing campaigns, helping to increase the effectiveness of reaching and attracting users. This helps businesses and content producers achieve their marketing goals and increase revenue.
- Analyze data and track performance: Vimeo provides detailed data analysis tools that help users monitor the effectiveness of interactive videos and assess their impact on viewers. This allows users to adjust and optimize interactive video content for best results.
Conclusion
Video interaction is an effective tool to help businesses and content producers attract users' attention and increase information transmission efficiency. Vimeo, with its Vimeo Create toolkit, provides a comprehensive solution to help users create high-quality interactive videos for websites and mobile apps.
With the outstanding advantages of video interactions and Vimeo's tools, leveraging them in creating websites and apps will bring many benefits to businesses and content producers, from increasing user engagement usage, improving conversion rates, to optimizing marketing and advertising campaigns.